iMetabolic Offers Medically-supervised Weight Loss Program

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Contact: Abbi Holtom Whitaker

Abbi@abbipr.com or 775-323-2977


iMetabolic addresses root causes of overeating and obesity with medically-supervised weight loss program

Scientifically tested system created by medical weight loss expert Kent C. Sasse, M.D., now available for non-surgical dieters.

RENO, NEV. (February 11, 2010): Remember the Atkins Diet? How about the South Beach, Cabbage Soup or Lemonade diets? Ever wonder why fad diets seem to come and go so quickly, while Americans suffer through more and more complications and diseases due to overeating and obesity?

That question plagued bariatric surgeon and iMetabolic Medical Director Kent C. Sasse, M.D., who often sees patients who have tried numerous fad diets without success, only to come to him looking for surgical weight-loss solutions as a last resort.

Understanding the need for scientifically tested weight loss strategies, Dr. Sasse adapted the pre- and post-surgical diet, exercise and counseling programs his surgical patients receive into an all-encompassing system designed for successful weight reduction and maximum long-term health – the iMetabolic program.

“Our mission is to help people adapt and adopt a new standard operating procedure,” said Mark Conte, CEO of iMetabolic. “We’re not trying to get people to eat differently for a prescribed period of time so they can lose weight, because more often than not, the weight comes flying right back on afterwards.”

The iMetabolic program approaches weight loss and weight maintenance from a holistic, medical perspective – bringing together the latest research on nutrition, metabolism, blood chemistry, hormone levels, sleep and the psychology of eating in a personalized program designed around the busy American lifestyle.

iMetabolic clients have access to a staff of medical experts, including bariatric physicians, psychological counselors and exercise physiologists, who will plan a customized weight loss program designed to change the causes of overeating and obesity rather than just the effect – the unwanted pounds.

“If a person does not approach weight loss from the correct perspective, things can go wrong,” Conte said. “For example, by not eating enough protein, their body will cannibalize their lean body mass over time. And if you lose lean body mass while going through a weight loss sequence, your body burns calories less efficiently, making it easier to regain weight.”

Ironically, one of the first changes most dieters will have to make when starting the iMetabolic program is to eat more often – six times per day is recommended – in order to keep their metabolism at optimal levels.

“Meal skipping is probably one of the single worst things people can do for their metabolism,” Conte said. “The more meals you skip, the more your blood sugar will go up and down, and the more signals your body will send to store fat.”

To meet the six-meal-a-day goal, iMetabolic has developed a line of meal-replacement shakes and bars designed to take the stress and guesswork out of eating right. But for those who don’t wish to give up certain foods, iMetabolic counselors will work to create a flexible meal plan that supports their clients’ weight loss and long-term health goals.

iMetabolic is not a quick means to losing unwanted pounds. Rather, it is a holistic physician-supported program designed to establish healthy eating and exercise habits that will promote long-term weight maintenance.

About Kent C. Sasse, M.D.

Dr. Kent C. Sasse, M.D., MPH, FACS, founded the International Metabolic Institute in Reno, Nevada, to bring state-of-the-art medical and scientific principles of physiologic weight reduction to those in need. Dr. Sasse completed his medical education at the University of California San Francisco, where he was honored with several awards, including membership in the prestigious Alpha Omega Alpha Society for top medical graduates in the country. He went on to complete Residency training in Surgery at the University of California San Francisco, where he focused on gastrointestinal surgery and physiology. Upon moving to northern Nevada, Dr. Sasse founded the Western Bariatric Institute, a nationally recognized surgical weight loss center and ASBS Center of Excellence, where he serves as medical director. Dr. Sasse dedicates himself to compassionate, thoughtful, and individualized care of the patient.

About iMetabolic

iMetabolic is a medically-based, medically-supervised, weight loss system created by bariatric surgeon Kent C. Sasse, M.D., that integrates all the scientifically-validated elements of successful weight reduction to maximize long term health. The International Metabolic Institute, which administers the iMetabolic program, is located at 971 West Moana Lane, in Reno, Nevada. For more information please visit www.iMetabolic.com, email info@iMetabolic.com or call (877) 464-5673.

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